How Traders Can Utilize Web Logs (Blogs) Web logs or "blogs" have become all the rage on the Internet during the last couple of years. Movie stars, politicians, pundits, journalists and everyday folks are creating blogs. So it is no surprise that traders and analysts are now using blogs to communicate with their customers more effectively. A blog is nothing more than an on-line journal created by an individual (called a "blogger") – a diary of one person’s market thoughts or a collection of a variety of items that the blogger thinks are relevant. A blog is usually updated frequently, sometimes several times a day. Whereas a web site like www.TradingEducation.com provides primarily one-way communication from the originator to a viewer, a blog not only presents the blogger’s personal expressions but also gives readers an opportunity to respond. In the past there were news groups, chat rooms, personal home pages and, of course, the ubiquitous e-mail messages that have become a primary means of communication in the corporate world. In an age of MySpace.com, instant messaging and Blackberries, it was only a matter of time before traders and analysts adopted blogs as the newest method of getting key information to their clients as quickly and efficiently as possible.